Today, everyone knows the practices and communication tools that are very useful and designed to capture our attention. However, these individual and collective situations raise new questions: what spaces of speech, what relationships? Here I propose to assess needs, clarify intentions and develop messages.
Facing international competition to attract people, jobs, firms and more, cities are establishing branding strategies. But to succeed they must identify key factors and values, and especially address the central question of identity.
Comment les villes cherchent à devenir des marques et redéfinissent leurs identités ? Quelles sont les logiques d’actions d’influence des métropoles ?
Résumé écrit de l’intervention : http://urlz.fr/5oP8
PechaKucha’s 20×20 presentation format shows 20 chosen images, each for 20 seconds. In other words, 400 seconds to tell my story about living in China.