From training diplomats to diplomacy through narrative: the journey of Olivier Arifon
I combine three lives, – Professor, consultant and researcher – with three areas of action: Public Affairs, Public Diplomacy and Soft Power, Narrative and Intercultural Communication.
Narrative and cross-cultural communication
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Public Affairs
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Public diplomacy
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In each, I focus on the coherence and effectiveness of the message. I work with NGOs, organizations, universities, and institutions.
Communicating means paying attention to the target audiences: the coherence of communication is assessed during reception, especially with social networks. The narrative becomes visible, and the digital data completes the perception.
Approach
Travel and anthropology led me to one of the fundamentals of communication: the encounter with the other.
Concretely, intercultural highlights the coherence of messages, and I deeply think that the public perceives better and better the coherence – or its absence – of information before adhering to a project or an idea. Beyond emotions, easy to mobilize, I collaborate with you on the clarity of a message free of confused or unwanted elements.
Publications
La diplomatie par le récit, Les nouveaux soft power en Asie
Éditions du Cygne 2024
« Riche en initiatives, l’Asie offre des cas passionnants : l’image de la Chine confrontée au temps long ; le Kazakhstan, puissance moyenne à la recherche de son identité et la perception trouble du Pakistan. Entre récit biblique, récit politique et récit de fictions, le besoin humain de sens – le récit au service d’un projet – a généré une méthode qui permet aux États de développer leurs visions. Ce livre d’un voyageur ouvert à l’Asie dessine les contours de ces nouveaux visages de la communication, devenue influence. Il présente des actions de diplomatie publique d’un monde en recomposition identitaire. »